Festive and wedding season is the single biggest revenue opportunity on a hotel’s calendar. Between Diwali, Christmas, New Year, and the peak wedding months, demand spikes sharply — and so does the risk of leaving money on the table if pricing isn’t managed strategically. Many hotels still rely on gut instinct or last year’s rate card, but in a market where guests compare prices across five OTAs before booking, that approach quietly erodes revenue. This … Read More