All of us have varied views on this subject – while there is no doubt OTAs bring in the business, at what cost? Can hotels do a turnaround to make the guests book directly? Let’s dig into the history of both these channels and the evergreen debate. OTAs vs. Direct Hotel Booking What is OTA?? Before moving further, let’s understand a little about it. As the name says, OTA or Online travel agencies are online … Read More