Image credit – IBM. In today’s evolving hospitality sector, catering to the needs and wants of Gen Z is crucial for sustained revenue growth. Born between the late 1990s and early 2010s, Gen Z represents tech-savvy and socially conscious people who value personalized experiences. To harness their spending potential, hotels must embrace an innovative revenue management strategy. By adapting to digital interaction, unique offerings, sustainability, dynamic pricing models, and more, hotels can create a loyal … Read More

Image credit – Statista. In 2023, the global hospitality market reached 4.7 trillion USD. It was forecasted to grow to 5.8 trillion USD in 2027 at a compound annual growth rate (CAGR) of 5.5%. With such great demand comes great challenges in terms of revenue opportunities. In order to remain profitable in the long term, you’ll need to sell more rooms and draw in more visitors as a hotel owner. As a result, your sales … Read More