Robert G. Cross defines revenue management as “the art and science of predicting real-time customer demand at the micro-market level. It is about optimizing the price and availability of product” in his book Revenue Management: Hard-Core Tactics for Market Domination. What is Revenue Management? Revenue management is the arrangement of understanding and anticipating clients’ activities to expand income. It is also to make the most out of an organization’s benefits. Additionally, it also includes methods … Read More