Introduction: What is Yield Management and How Does it Actually Work? Yield management (also known as revenue management) focuses on selling to the right customers at the right time for the right prices. For hotels, this means you might need to sell the right room, to the right guest, at the best possible time, for high prices. Yield management is a process, utilized by hoteliers and other businesses, to maximize revenue from a finite number … Read More

Introduction: What is hotel revenue management? Hotel revenue management is a branch of the hospitality industry that deals with the forecasting and planning of hotel occupancy, revenue, and costs. It is the process of maximizing revenues by managing customer yields and the distribution of rooms across a property. It also includes maximizing occupancy rates to generate more demand for rooms than there are available. Successful revenue management involves understanding how customers think and what they … Read More