Revenue Management is a technique to optimize income revenue from a fixed, but perishable inventory. The challenge is to sell the right rooms to the right customer at the right time for the right price. So far we have discussed the key factors of Pricing, Positioning and Pace that impact the revenue management process. In the final installment of the 4-part blog series on the 4 Ps of Revenue Management, we are going to focus … Read More

We have discussed they key elements of Pricing and Positioning in the earlier parts of our 4-part blog series on the 4 Ps of Revenue Management. Strategic positioning provides an accurate description of your target market segment and paints a concise picture of how you want your hotel brand to be perceived as well as the value it offers. Hotels devise a pricing strategy based on how they have positioned themselves. The positioning and pricing … Read More