Yield Management

What is Yield Management in The Hospitality Industry?

The hotel industry is actually a dynamic market that requires a lot of planning in order to maximise your return on investment. Yield management in the hotel industry maximises revenue by understanding and predicting guest behaviour.

Introduction: What is Yield Management and How Does it Actually Work?

Yield management (also known as revenue management) focuses on selling to the right customers at the right time for the right prices. For hotels, this means you might need to sell the right room, to the right guest, at t