Control and Improve Corporate Demand through Applied Analytics
In recent times, the Indian Hotel industry has been witnessing a systematic decline in profitability in spite of similar or more year-on-year occupancy growth. Hoteliers established that this decline was essentially due to incorrect segmentation and exceptionally high commissions charged by OTAs. We have seen several State and National Hotelier Associations allege that certain OTAs charge high commissions and have unfair business practices. There may be some substance to the allegations but OTAs cannot be … Read More
