With massive digitization at the present times, social media is a robust platform that drives business and customers to the hospitality sector!
Social media has a powerful impact on almost every aspect of our life. It has changed the way individuals connect and changed the way businesses interact with their customers and prospects. In addition to e-commerce, social media is also becoming a valuable platform for the hospitality sector to pool in customers and businesses.
Research shows that more than 60% of internet users research online travel before booking or fixing travel plans. Many corporates use social media platforms and revenue management systems to promote their businesses. It is especially true of the hospitality sector. Hotels and other ventures within the hospitality sector can also explore the benefits of social media marketing. Since it has emerged as a powerful tool that effectively and inexpensively allows hospitality ventures to connect with leads and customers and promote their services. Nowadays, every hotel or infrastructure belonging to the hospitality sector has a social media account. With the rise in social media platforms like Facebook, Twitter, and Instagram, social media has fueled the hospitality market to quantum heights!
There are several ways that social media directly or indirectly affects the hospitality sector. For instance, businesses can take advantage of social media to advertise the market, sell their products, and affordably reach their guests and clients. An efficient revenue management company adept in digital marketing can help hotels realize this goal.
Here are the top ways that social media is driving revenue and sales in the hospitality sector:
Reaching New Customers
A solid social media presence will help hotels, restaurants, bars, and other businesses within the hospitality sector promote their services and amenities, special events/activities to a wide range of potential customers. Social media is an inexpensive marketing strategy! As such, almost everyone uses social media nowadays, which allows these businesses to reach thousands of potential customers at once.
Online Marketing
Marketing allows businesses to sell their products to a broader audience and generate more significant revenue. Social media can help hotels and restaurants reach out to people who depend on social networking sites to get information. These businesses can make people like their page by offering them some rewards in the form of discounts. In addition to revenue management systems, it will help promote their business as well as build customer loyalty towards their brand.
Improved Customer Relationship Management
It will help businesses to assess the success of their social media campaigns. Businesses within the hospitality industry must evaluate how they use social media platforms to serve their customers better. Using digital communication channel traffic reveals what customers liked about their recent experience in a hotel or restaurant as well as what they despised. It is up to these businesses to make the best use of this information and the revenue management company. It also encourages greater transparency in receiving customer responses and helps these queries to resolve effectively. All this promotes greater customer satisfaction.
Customer Reviews
It is convenient for customers and guests to share honest feedback on social media. We find an increasing number of people sharing their experiences of a restaurant meal or a hotel stay experience on social media. Positive reviews can generate a lot of revenue. Before visiting any place, people look for the rating and reviews of previous or regular customers/visitors. Even celebrities and social media influencers share their experiences on social media. Businesses can use these tweets, photos, videos, etc., on their social media pages to generate publicity.
Increasing Brand Awareness
Social media needs to be leveraged by hospitality businesses to build ongoing relationships with their customers and clients. These platforms can be impactful communication channels and drivers of continuous brand management. A team of community managers from a revenue management companies must ensure that any complaints or queries by customers are immediately addressed, and immediate solutions are given. These managers can turn dissatisfied customers into influencers rather than critics. Hospitality businesses should transform enthusiastic customers into extensions of their marketing team.
Effortless Communication
Social media is one platform where the hospitality sector can connect with its customers at any time of the day. They can get valuable feedback and give relevant information to the clients when they send a query or ask for information. Additionally, the ‘chatting’ concept of communication has made communicating with customers and clients more manageable, faster, and effortless.
More Traffic on Websites and Travel Aggregators
Businesses can deploy social media to power up their website traffic. The offers and promotions run on social media platforms can be used to direct traffic to a particular website or to travel aggregators wherein the customers make a booking. In addition to helping the audience and the brand to communicate, social media also fuels the search engine rankings. Nowadays, Google also counts social media shares as a significant part of the search ranking algorithm. The more significant social media shares a particular business receives, the higher its search ranking will be.
Hire Talented Individuals
With the increasing demand for skilled candidates, it is challenging to hire top talent. An added benefit of social media presence by hospitality businesses is that they can tap into a large talent pool and find the perfect candidates for their vacancies.
Finding the right person for the job is critical, especially in the hospitality sector. In such a case, hotels can use LinkedIn. LinkedIn is the most extensive professional network globally and works as a virtual storefront for the candidates and has made the hiring process smoother and more convenient than ever.
Social media, if used correctly, can become an essential component in driving sales and generating revenue for businesses within the hospitality sector. Social media has become the hospitality business’s best friend, from a marketing channel and communicating brand messages to leveraging promotions. However, consistency is the key.
I want expert revenue management
If social media accounts exist, they must be updated, and there has to be an engagement with the customers/prospective clients. Otherwise, they will be negatively received by customers as a lack of interest in marketing or customer service. The right use of social media and revenue management systems will guarantee sky-high profits for hotels and hospitality businesses!
Summary
Article Name
The Role of Social Media in Driving Revenue and Sales in the Hospitality Sector
Description
An influential platform and an emerging revenue management system tool- social media has helped the hospitality sector a lot in bringing customers, revenue and profits of large scale.
Publisher Name
Revnomix Solutions
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