Impact Of Price Strategic Positioning On Hotel Industry

The Client

The Manor Kashipur Hotel, located near Chaiti Chauraha, Bazpur Road, Kashipur, is among the best hotels and resorts located in Kashipur. The Hotel holds the first position on TripAdvisor amongst all the hotels in the entire City. The Hotel is situated near a well-known tourist destination – The Jim Corbett National Park and is a 2 hour drive from the upcoming industrial City, Pantnagar in Uttarakhand.


  • In the highly competitive market, the Hotel was not able to position itself on online channels.
  • The bigger and established players in the market were the easy option for the OTA’s to achieve the targets.
  • Hotel was not able to optimize the opportunity in the market through online platforms due to lack of incisive dynamic pricing.
  • Limited demand and surplus supply in the market.
  • Short Lead time for the City.

Strategies Adopted

Positioning – With proper pricing and positioning today The Manor is positioned as the No.1 Hotel on TripAdvisor in Kashipur. Value for money and market appropriate pricing helped hotel to achieve this milestone.

Pricing – Revnomix Team Adopted Dynamic Pricing and helped Hotel to optimize the market demand.

Pace – Revnomix Team worked towards increasing the lead time by offering attractive deals for advance purchase, which not only increased the lead time for the Hotel but also helped to build a strong base which later helped the hotel to optimize the opportunity to grab healthy business.

Performance – Year on Year performance increased for the Hotel in terms of Revenue and Room nights, Clients booking the Hotel found it price appropriate.